BOX OFFICE: UK £m, US $m, World $m
PRODUCTION COMPANY CREDITS: Miramax*, StudioCanal, Universal Pictures, Working Title Films *presumably they retain rights as original film co-producer with WT
DISTRIBUTION: Universal, UIP x countries
AGE RATINGS: [likely] BBFC 15, MPAA R, Lux EA.
Much more to come on one of the most significant Working Title productions for years. They have multiple highly successful franchises (Nanny McPhee, Bean, Johnny English...) but none are as iconic and central to their identity as BJD, the franchise based on Helen Fielding's hit novel.
Working Title page.
I've blogged on this for a few years now (here; here on novel + musical; here in a wider post on WT franchising): BJD3 was announced in July 2009! It was then formally greenlit by Universal + WT in October 2011 ... but would take another 4 years for shooting to commence, with Hugh Grant dropping out and a change of director (Paul Zeig was originally attached, but with the film seeming dead in the water Sharon Maguire wasn't attached until negotiations with the principal cast resumed again in June 2015). [details from Wiki]
Sharon Maguire was overlooked for the first sequel...
Sharon Maguire, who directed the original in 2001, returned to direct the feature film from a script she co-wrote with David Nicholls ()
|BoxOfficeMojo BJD franchise page.|
first-look deal, but this was a certainty for pick-up and Universal (plus fellow NBC-U subsidiary StudioCanal) have been involved from the outset. The early IMDB distributor list (March 24th 2016) above indicates global distribution by UIP/UPI.
RELEASE OF ON SET SHOTS, OCTOBER 2015
Interest has been strong in the movie; this Aussie feature (a useful, short overview), for example, discussed the movie 2 months ago, while there were lots of equivalents of this photo-only video showing on-set images from the shoot 5 months ago. Here's another example of the many articles this simple marketing ploy inspired.
This is unusual, and highly noteworthy.
a year in advance! Given the BJD franchise's history of exceptionally strong UK appeal we won't see Gant's rule applying, and it makes sense to ensure your second largest market doesn't resort to piracy.
Another really smart move: a 15-second teaser was released, with no dialogue, announcing the date of the main trailer! This received a huge amount of coverage in newspapers, magazines, ezines and across social media. The main trailer would be given first as an exclusive to various outlets across multiple platforms, notably The Ellen Show on US TV.
|1 of the Metro's 19 things we now know...|
MAIN TRAILER #1
I did a YouTube search for Bridget Jones Baby; the upload on The Ellen Show was the top hit, not the official Universal account (or WT's). In the 3 hours between a lesson on this and updating this post [on 24th March 2016] the figures went from 1m hits to nearer 1.5m. Trailer viewings are a fairly good predictor of ultimate success.
Typical of the coverage was this puff piece in the Mirror; it might as well have been written by the publicists!
INTERNATIONAL MARKETING DIFFERENCES
The international trailers are already out:
REPRESENTATIONS + COMMERCIAL APPEAL